ILB had strong science but no cohesive visual identity to match. They needed a brand system that felt credible and investor-ready, while remaining warm and approachable, soft and refined, but deliberately gender neutral.
We built their brand from the ground up, while still maintaining the core values they already have rooted in the brand. We developed a style guide, custom icon set, website graphics, and investor pitch deck that worked together as one cohesive system. Every design decision balanced accessibility with credibility, making complex biotechnology feel human without losing its authority.
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions.
