For a student entrepreneurship competition, the design needed to communicate ambition and energy. This wasn't a quiet academic event –– it was a celebration of boldness and new ideas. The challenge was to capture that spirit within an established brand system, using the Rollins Center's approved colors and visual language while still pushing the composition far enough to feel exciting and fresh.
Working within an established brand system, I focused on pushing the composition far enough to feel exciting without breaking the visual language. The concept and layout were entirely my own, and built around bold typographic choices and dynamic use of color to create energy and contrast. The design was then adapted across multiple formats, ensuring the same visual impact carried through regardless of scale or context.
